• RecordNumber
    27666
  • LC Class
    HF
  • LC Number
    5821
  • LC CutterNumber
    .B53
  • Dewey Class
    659
  • Dewey Number
    .1
  • Dewey Date
    /11
  • Author

    Bogart, Leo

  • Title

    Strategy in advertising

  • Publication
    Harcourt, Brace
  • Collation
    ix, 336 p. illus. 24 cm
  • Series
    The Harbrace series in business and economics
  • Subject

    Advertising

  • DocumentNumber
    21998
  • Biblography
    "Bibliography, a guide to further reading and inquiry" : p. 322-327. Bibliographical footnotes
  • BL
    BL