• RecordNumber
    28083
  • LC Class
    HF
  • LC Number
    6146
  • LC CutterNumber
    .R3S42
  • Author

    Seehafer, Eugene Fred, 1921-

  • Title

    Successful television and radio advertising

  • Author Statement
    [by] Gene F. Seehafer [and] Jack W. Laemmar
  • Publication
    McGraw- Hill
  • Publication Year
    1959
  • Collation
    648p.: illus
  • Series
    McGraw- Hill series in marketing and advertising
  • Subject

    Radio advertising,Television in advertising

  • ADDED ENTRIES
    Laemmar, Jack William, 1910- joint author
  • DocumentNumber
    23025
  • BL
    BL