RecordNumber
28083
LC Class
HF
LC Number
6146
LC CutterNumber
.R3S42
Author
Seehafer, Eugene Fred, 1921-
Title
Successful television and radio advertising
Author Statement
[by] Gene F. Seehafer [and] Jack W. Laemmar
Publication
McGraw- Hill
Publication Year
1959
Collation
648p.: illus
Series
McGraw- Hill series in marketing and advertising
Subject
Radio advertising,Television in advertising
ADDED ENTRIES
Laemmar, Jack William, 1910- joint author
DocumentNumber
23025
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