RecordNumber
:
4333
LC Class
:
HF
LC Number
:
5415.15
LC CutterNumber
:
.H46
Dewey Class
:
658
Dewey Date
:
.8
Author
:
Hendon, Donald W
Title
:
Classic failures in product marketing
Author Statement
:
Donald W. Hendon
Publication
:
Quorum Books
Publication Year
:
1989
Collation
:
205 p.; 24 cm
Subject
:
Product management,Business failures- United States,Marketing- United States
Holding Info.
:
0899303048
Original By
:
76/04
DocumentNumber
:
33573
SubTitle
:
: marketing principles violations and how to avoid them
Index
:
Includes indexes
Biblography
:
Includes bibliographical references
BL
:
BL
Link To Document :
https://library.iut.ac.ir/dL/search/default.aspx?Term=4333&Field=0&DTC=100
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