LC CutterNumber :
.C6,B43
Author :
Bennett, Peter D
Title :
Consumer behavior
Author Statement :
[by] Peter D. Bennett [and] Harold H. Kassarjian
Publication :
Prentice-Hall
Collation :
x, 134 p.: illus. 23 cm
Series :
Prentice-Hall foundations of marketing series
Subject :
Consumer behavior,Consumption (Economics)
ADDED ENTRIES :
Kassarjian, Harold H., joint author
Holding Info. :
0131693832
Biblography :
Includes bibliographical references
