Author :
Goble, Ross Lawrence, comp
Title :
Controversy and dialogue in marketing
Author Statement :
[compiled by Ross Lawrence Goble [and] Roy T. Shaw
Publication :
Prentice-Hall
Collation :
xvi, 432 p., illus., 23 cm
Subject :
Marketing -- Addresses, essays, lectures,Consumers -- Addresses, essays, lectures,Marketing -- Social aspects -- Addresses, essays, lectures
ADDED ENTRIES :
Shaw, Roy Thomas, 1916- joint comp
Holding Info. :
0131723200
Biblography :
Includes bibliographical references.
