• RecordNumber
    5740
  • LC Class
    HF
  • LC Number
    5415
  • LC CutterNumber
    .G57
  • Dewey Class
    658
  • Dewey Date
    .8
  • Author

    Goble, Ross Lawrence, comp

  • Title

    Controversy and dialogue in marketing

  • Author Statement
    [compiled by Ross Lawrence Goble [and] Roy T. Shaw
  • Publication
    Prentice-Hall
  • Publication Year
    1975
  • Collation
    xvi, 432 p., illus., 23 cm
  • Subject

    Marketing -- Addresses, essays, lectures,Consumers -- Addresses, essays, lectures,Marketing -- Social aspects -- Addresses, essays, lectures

  • ADDED ENTRIES
    Shaw, Roy Thomas, 1916- joint comp
  • Holding Info.
    0131723200
  • DocumentNumber
    10545
  • Biblography
    Includes bibliographical references.
  • BL
    BL