Author :
Oliver, Robert Edward, 1913-
Title :
Advertising at work in the modern marketplace
Author Statement :
Robert E. Oliver, Ray B. Collett
Publication :
McGraw-Hill Ryerson
Collation :
173 p. : ill. (some col.) ; 23 cm
Notes :
First ed. published under title: Advertising
ADDED ENTRIES :
Collett, Ray B., joint author
Holding Info. :
0070823308
Biblography :
Bibliography: p. 168-169.