پديد آورنده :
شاهيني شمس‌آبادي، مرجان
عنوان :
مدل‌سازي و تجزيه و تحليل زنجيره تأمين پايدار داراي خرده‌فروشان انحصاري و مشترك و تقاضاي احتمالي
گرايش تحصيلي :
بهينه‌سازي سيستم‌ها
صفحه شمار :
چهارده، 112ص.: مصور، جدول، نمودار
توصيفگر ها :
نظريه بازي , قيمت‌گذاري , زنجيره تأمين , محصولات جانشين , خرده‌فروشان مشترك و انحصاري , تقاضاي غيرقطعي , پايداري , رفتارهاي رقابتي و همكارانه
استاد داور :
مهدي علينقيان، ايمان نصوحي
تاريخ ورود اطلاعات :
1397/12/08
رشته تحصيلي :
صنايع و سيستم‌ها
تاريخ ويرايش اطلاعات :
1397/12/13
چكيده انگليسي :
Abstract The problem of pricing decisions of substitute products using the game theory approach has beenconducted in this research The main focus of this study is to define a supply chain with common andexclusive retailers under uncertain market demand which both the economic and environmentaldimensions of sustainability are taken into account A profit increase indicator and an indicator ofthe green innovation for the economic and environmental dimensions of sustainability have beenconsidered respectively In the considered supply chain two competitive manufacturers produce twosubstitute products The first manufacturer tends to produce a green product therefore he shoulddecide on the green degree of his product and the second manufacturer is willing to produce a fixed green degree product The higher the green degree of the product is the greater conformity with theenvironmental conditions is obtained Increasing the green degree of product will preventenvironmental pollution however the manufacturer s production cost will increase according toachieving higher level of green degree Each of these two manufacturers sell their products to anexclusive retailer and a common retailer simultaneously The market demand is uncertain thereforeby considering the uncertaint the considered problem will get closer to the real world Due to the importance and emphasis on competition and cooperation in this supply chain thegame theory approach has been used as a powerful tool for analyzing its interactions For thispurpose based on the competitive and cooperative behaviors among the chain members theequilibrium prices are determined under the centralized Nash Collusion and Nash Bertrand models Then the parametric and non parametric numerical sensitivity analysis has been conducted Theresults indicated the importance of considered discounts and promotional techniques in gaining moreprofit for the chain members Other results from the study illustrated that by increasing the retailprices the wholesale prices will rise accordingly also increasing the green degree of the productmade by defining rules by governments will lead to encourage the members to cooperate and increasethe profit of the chain members by applying policies that lead to restrictions on the market entry ofthe common retailer Keywords Substitute Products Game Theory Pricing Supply Chain Exclusive and CommonRetailers Uncertain Demand Sustainability Competitive and Cooperative Behavior
استاد داور :
مهدي علينقيان، ايمان نصوحي
