امكان سنجي مدل جا به جايي به عنوان خدمت (مطالعه ي موردي: شهر اصفهان)

The concept of Mobility as a Service (MaaS) has been introduced as a novel approach aimed at the seamless integration of various transportation systems, which are typically delivered through a unified platform. By reducing the complexity of existing transportation services, MaaS can play an effective role in the development of smart an‎d user-centric urban mobility. This study aims to identify an‎d analyze the factors influencing the adoption of Mobility as a Service (MaaS). Data were collected through an online questionnaire completed by 590 respondents. The questions were examined across three MaaS levels: Level 1 (Basic Integration), Level 2 (Limited Integration), an‎d Level 3 (Partial Integration). To analyze the data, correlations among variables were first examined using SPSS software, followed by modeling users’ choice behavior using discrete choice models (Multinomial logit) implemented in NLOGIT 6 software. The analysis of Level 1 MaaS services indicates that users prefer applications offering accurate an‎d reliable route information. In addition, the availability of appropriate infrastructure for scooter-sharing services can significantly enhance user adoption. At Level 2 MaaS, public transport users, such as students, place greater importance on features including arrival time information, cost, an‎d real-time online information on public transport congestion. In contrast, private car users emphasize information related to available parking spaces along the route an‎d overall parking capacity. Other important user expectations include the development of navigation features tailored for people with disabilities, the provision of suitable routes in unfamiliar cities, an‎d access to information on bike-sharing stations. Furthermore, frequent users of online taxi services expect the option to book rides several hours in advance to be incorporated into Level 2 MaaS services. At Level 3 MaaS, users require more comprehensive information regarding combined transportation modes, an‎d the implementation of incentive schemes to promote walking can encourage greater use of integrated an‎d multimodal transportation.

حسين حق شناس , ميثم اكبرزاده

عليرضا صاحبقراني , محمدمهدي بشارتي