4793

4512

كارشناسي ارشد

صنايع

اصفهان: دانشگاه صنعتي اصفهان، دانشكده صنايع و سيستم ها

1388

ده،149،[II]ص.: مصور،جدول،نمودار

ص.ع.به فارسي

مهندسي صنايع و سيستم ها

ID4512

به فارسي و انگليسي: قابل رويت در نسخه ديجيتالي

Abstract Companies looking for a long term success in a competition usually clear their goals formulate some strategies and develop a strategy implementation plan to achieve the goals According to recent developments about knowledge creation and storage transformingknowledge to a product and selling in a market has been noticed However one can hardlyfind about special characteristics of knowledge as a product business strategy formulationfor a knowledge supplier business and customized and specified business models forknowledge provider businesses in literature In this research a business strategy formulation model for a virtual organizationalknowledge provider in cyber space is developed The model is based on the popularProduct Life Cycle model The market space is the Internet intranet and organizationalknowledge is considered as the product In the proposed model twelve distinct curves haveinduced based on the classical product life cycle curve and also value creation concept Inevery curve the expected sale amount is replaced with value defined in three aspects andfor two main groups of stakeholders in a firm stockholders and customers A six stepprocedure for strategic analysis strategy formulation and appropriate e business modeldetermination for the virtual e business has proposed The developed model has been used for strategy formulation in a managementconsultant company Knowledge products and the customers have identified and the valueaspects in both the customer and the stockholder point of view have defined and clarified The two identified knowledge types were both in early stages of the Introduction part oftheir life cycles based on the strategic analysis performed Consequently the Alliance e business model has been accepted as the suitable e business model for the knowledgeprovider virtual business Also the CEO found fifteen out of nineteen proposed businessstrategies suitable for the department of consider

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